Why are the world’s top CMOs spending more than 20% of their marketing budgets on experiential marketing?

87% of people say a live event is more effective than television ads.

98% of people are more likely to purchase a product after a live experience.

29% of companies who run experiential campaigns report 10-1 returns on investment.

77% of consumers say that interacting with a brand at a live event increases their trust in the brand.


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